KeystoneArtifice & Intelligence
Strategy · ARC Health Partners Growth Program

One strategy. One engine. Every practice.

Webinars, bespoke practice content, multi-channel distribution and measurable impact across the partner network.

September results
75
Blogs published
159
Social posts published
40,653
Emails delivered
19 newsletters
53
Leads from organic content
26 new patient starts
$142
Cost per lead, paid
From $482.53 in June
13
Paid leads per week
From 4 in June, same spend
Where this is going
Level 1 · All practices
Rolling out now
Local lead creation.
Organic searchWebinar · YouTube · Reddit · Blog · Email
FeedsMeta, TikTok and Google Business Profile
Branded paid searchGoogle, Google Map Pack, Bing, Yahoo, LLMs. Defends the practice name in every engine.
Level 2 · Multi‑state TMS
In development
Awareness and multi-practice leads for TMS.
TryTMS.orgSEO, curated content, paid ads, multi-state search, Meta remarketing
Level 3 · Multi‑state telehealth
Future
Awareness and multi-practice leads for teletherapy.
TelehealthNetwork.comPaid ads, multi-state search, Meta remarketing, single intake
Webinars are the engine
1
Strategy
SEO strategy, business priorities, content strategy
2
Webinar program
4 webinars a month, 8 partners, 4 service lines: therapy, med management, TMS, testing
3
AI customization
Each webinar transcript customized per practice
4
Bespoke content
2 blogs x 20 partners = 40. 4+ YouTube Shorts x 20 = 80
5
Distribution
Social, search, email, the Outreach Hub
6
BDR + POP playbook
Email templates, call scripts, social posts, decks, direct mail, lunch and learns
7
Track and measure
All distribution, outreach and engagement tracked
8
Salesforce
All activity rolls into Salesforce
9
Inform and optimize
Insights improve SEO, content, webinars and strategy
4 webinars become 364 core assets40 blogs · 80 to 120 videos · 160 social posts · 40 emails
How the program is built
Program
Who
Inputs
Outputs
Distribution
KPIs
Marketing Communications
Josie, Torreya
Business priorities. Partner requests via intake.
Press releases, bespoke blogs, internal comms. Bespoke webinars, campaigns, design, website updates.
Email. Paid digital. Social and SEO. Direct response. Events.
New patient leads and acquisition
Content Marketing
Beth
Business priorities. SEO strategy. Content strategy.
4 webinars a month. 1 newsletter per practice, 1 nurture follow-up.
Hosted online. Partner sites. ARC Health Partners.
Email CTR, registrations, views
SEO
Evy
4 webinar transcripts. Brand voice guides. Partner feedback.
40 blogs (2 x 20). 80 shorts (4 x 20).
Social organic, Google Business Profile, blogs, the Outreach Hub.
Patient leads. Partner engagement.
Paid Media
Matchnode
Business priorities. Prior performance.
Up to 20 paid search programs. PMax and Meta display.
Google Search, YouTube, Meta.
CPL $168, 40 leads a week, CAC $350, 20 starts a week (blended targets)
BDR & POP Sales Enablement
Lisa
BDR input. Prior performance. ZoomInfo and Salesforce data.
Target lists, playbooks, email and call scripts, decks, direct mail and events.
The Outreach Hub.
Patient leads and acquisition (pending)
Analytics & Reporting
OursPrivacy
Salesforce, OursPrivacy, CallRail, Google and Meta spend.
Paid, SEO, email, BDR and POP performance.
Weekly ops call. Friday data review.
Leads, starts, CPL, CAC
100% additive. Practices are welcome to create and publish their own content, webinars and social media. We publish for a practice brand only with its permission.
Who to ask
How to ask us for something
1
Submit
One short form. What you need, who it is for, when.
2
Confirm
A reference number the same day. That number is how you follow up.
3
Triage
Reviewed weekly. Priority set against the calendar.
4
Build
You get an owner and a date. If we cannot hit it, you hear before the date.
5
Deliver
Filed in your practice folder and linked in the Outreach Hub.

Open the request form